Services
Delivering powerful media & marketing solutions
Programmatic Digital Display Ads
Programmatic ad buying allows us to use automation to purchase online advertising space for our clients using Real Time Bidding, and to precisely target our ideal prospects, minimizing wasted ad spend.
Programmatic Display ads are visual-based digital ads, meaning they may contain images or animation, as opposed to Pay-Per-Click ads, which are text-based ads. Buying programmatically allows us to place display ads on thousands of websites through various ad networks, such as the Google Display Network. We place bids on the ads based on the criteria of the end customer we are trying to reach.
For example, we may be looking for a Male, Aged 25-64, who has been surfing online websites recently, in search of a new truck. So instead of placing an ad on one website, and hoping our prospects visit that site, we place ads that target our consumer, no matter what website they visit in our Display Ad Network.
Geo-Fencing
Geo-Fencing is one of the best digital marketing tactics used to deliver ads to a competitive prospect. A geofence is a “virtual” fence (geographic boundary), defined by GPS or RFID technology, that is drawn around a physical location or building. Think of a geofence like an invisible fence. When a mobile device crosses the “fence,” it triggers an alert to send a digital ad to the mobile device of the person crossing the fence.
Geofencing has a variety of applications. For example, retailers can use geo-fencing to alert local shoppers of a great deal nearby. A Pizza restaurant for example, could build a geo-fence around all of the other fast-food locations within a radius of their restaurant and serve them a digital ad with a coupon or offer. A business owner might set a geofence around a competitor and encourage shoppers to shop at their own location for a better deal.
Video Pre-Roll
A video pre-roll ad is a promotional video that appears before a video that an online prospect selects to play. An example would be when a prospect goes online and clicks on a news video article they are interested in reading, the pre-roll ad is the video that plays prior to the video they selected.
Video pre-roll ads can target customers with programmatic precision, by demographic, psychographic, geographic and online behaviors, i.e in-market shoppers. On some platforms the ads may be non-shippable, while on other platforms they may be skippable, so it’s often better to use short, effective ads to get your message across as quickly and concisely as possible.
OTT or “Over The Top” refers to a set-top box or device that displays streaming television, like Apple TV, Roku or an Amazon Fire Stick. An OTT or “over-the-top” media service is any online content provider that offers streaming media as a standalone product, where tv commercials are primarily served on “big screen” televisions in a particular household. Similar to OTT is Connected TV which serves streaming video vi an app that may be built into a Smart TV, like a Samsung, Sony, Vizio or TCL television.
OTT services circumvent traditional media distribution channels such as local broadcast networks, satellite providers or cable television providers. As long as you have access to an internet connection — either locally or through a mobile network — you can access the complete service at your leisure. Similar to Display and Video Pre-Roll ads, OTT ads are served with precision targeting via a Demand Side Platform.
OTT / Connected TV
Conquest Email
A Conquest email blast is a targeted email that drills down into your business area for customers who are actively looking for your products or services. We offer excellent market segmentation, geographic customer information, income data, credit information, and even lifestyle choices to help you find the optimum customers for your business. If you have an existing database of customers you already send emails to, we can use that list as a “suppression” file, and only send our emails to customers who have never visited your location.
