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About Us

True Metrics was founded on the principles of combining automotive “insider” knowledge with principled advertising expertise and modern, data-fueled technology, to provide dealers with a one-stop program for increasing conquest sales and service in a non-traditional way.

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Ken Graham - Founder

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A NADA Dealer Academy Graduate, Ken Graham is a 26 year “student” of automotive retail. Graham started in the automotive business in 1991 and has held the positions of Used Car Manager, Buyer, General Sales Manager, General Manager and Vice President of Operations, the latter two for more than 15 of those years. As technology became an integrated part of the auto industry, Graham made it his business to study and understand the digital arena, as it pertains to multi-dealership automotive websites, marketing, and vendor applications.

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“I’ve had a tremendous amount of success growing market share during both good and bad economic conditions. Today, where terms like SEO and SEM are spoken about but less often understood, partnering with the right vendors, managing and holding them accountable is a fundamental key to any organization’s short and long term success. In addition, cultivating people for success has proven to be both deeply rewarding and one of my stronger traits.”


– Ken E. Graham

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True Metrics was founded on the principles of combining automotive “insider” knowledge with principled advertising expertise and modern, data-fueled technology, to provide dealers with a one-stop program for increasing conquest sales and service in a non-traditional way.

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6365 Bay Hill Dr

Abilene, TX 79606

 

info@TrueMetrics.com

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